meet the team

welcome to Ruckify

the possibilities are endless!

Ruckify is an industry changing, online person-to-person rental marketplace. Designed with both people and businesses in mind, anyone can now post their items and spaces up on the platform for people in their community to rent. Ruckify was founded and built in Ottawa, Canada by a diverse team of talented developers, product managers, digital marketers, designers, entrepreneurs, and rental industry professionals.

“We are passionate about giving everyone the opportunity to start their own rental business through the Ruckify app, while helping the environment. Renting instead of buying helps lower our carbon footprints, and we believe that the sharing-economy will ultimately have a profound, positive impact on our planet.”

#letssavetheplanet

meet the founders

 

steve cody

Ruckify Founder – Steve Cody

Our Founder, Steve Cody has built and sold 6 different rental companies over his career as an entrepreneur. After recently founding a successful Small Business Software technology company, Steve decided that the time was right to combine his new technology experience with his deep passion for the rental industry. ‍‍‍Steve has now created Ruckify, his ultimate dream of giving everyone the opportunity to experience the financial and ecological rewards of sharing something that you own with others.

bruce linton

Ruckify Co-Founder – Bruce Linton

Bruce has a passion for entrepreneurship and making a positive difference in the world. He brings a wealth of experience in building strong technology companies, building world class teams and positioning his companies to deliver exceptional customer value and service. He is currently the Founder, Chairman and CEO of Canopy (CGC), Co-Chairman and past CEO of Martello Technologies, and Co-founder of Ruckify & Better Software.

steve cody

Ruckify Founder – Steve Cody

Our Founder, Steve Cody has built and sold 6 different rental companies over his career as an entrepreneur. After recently founding a successful Small Business Software technology company, Steve decided that the time was right to combine his new technology experience with his deep passion for the rental industry. ‍‍‍Steve has now created Ruckify, his ultimate dream of giving everyone the opportunity to experience the financial and ecological rewards of sharing something that you own with others.

bruce linton

Ruckify Co-Founder – Bruce Linton

Bruce has a passion for entrepreneurship and making a positive difference in the world. He brings a wealth of experience in building strong technology companies, building world class teams and positioning his companies to deliver exceptional customer value and service. He is currently the Founder, Chairman and CEO of Canopy (CGC), Co-Chairman and past CEO of Martello Technologies, and Co-founder of Ruckify & Better Software.

our history

Ruckify inspiration:

Several years ago, a terrible storm rocked the city of Ottawa. After the storm had passed, our founder, Steve Cody, heard the sound of a chainsaw in front of his home. Intrigued, he headed outside and discovered—along with several toppled trees—his neighbour, Bruce Linton, who was kindly cutting up one of the fallen trees. Bruce was having issues with his chainsaw’s blade, which wasn’t long enough to get the job done. They both stood there wondering if another neighbour had one they could use, but realized that short of going door-to-door they had no way of knowing: “if only there was an app that could tell us who has one, and allow us to rent it from them.” The Ruckify seed had been planted!

why “Ruckify”?

Steve Cody told his youngest daughter about his idea for a new type of rental marketplace. Upon hearing the name he originally came up with, “Rent It”, the fifteen-year-old insisted that it was terrible: “you want the name to create a whole new experience. Using the word “rent” instantly creates many competitors. You need something new that can also be a verb.” After this, Steve asked her to come up with a new name, so she hopped onto her computer, did some research, and came back a few hours later with a new word: “ruck”. Steve was confused at first, but she quickly explained to him that “ruck” is a German words that means to exchange. Steve loved it, but decided to add “ify” at the end of it to avoid having a name that was one letter off from another popular four-letter word.

tree program:

One evening, Steve was talking with Ruckify’s brand director, Paige, about how this new venture could change the planet. She insisted that by creating a platform that encouraged renting instead of buying, they could significantly lower society’s carbon footprint. Not only would there be less waste, but by fully utilizing the items that people already owned their would be less manufacturing going on. She also brought up her idea of planting a tree for each transaction: “people can feel like they are making a difference every time they use the platform, and we can make it even more clear by posting their “tree points” so they can track how much they’ve helped the planet.” Initially, Steve wasn’t completely sold on the idea, but after giving it some more thought and discussing it with his friends and family he decided they should implement the program.

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