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Ruckify: modernizing the age-old rental industry

A Ruckify community member showing off the app on her Iphone, while wearing her Ruckify parka

It’s safe to say that winter is fully upon us… and that driveway isn’t going to plough itself! You aren’t the first to rent that snowblower on Ruckify, and you certainly won’t be the last. In fact, the origin of paying someone in your community for the use of something, be it equipment, vehicles, RVs like those found on Wheel Estate, or party supplies dates back to the 1930’s.

One of the first rentals reportedly took place in California during the Great Depression, which saw a devastating stock market crash and peak for global unemployment. It was during this time that Van Nuys vehicle salesman Sam Greenberg was offered $5 for a truck by a man who only needed it for the day. Times were tough and the product wasn’t selling, so Sam obliged. When all was said and done, his business was $5 richer and he still had the truck!

the spark that lit the rental industry flame

From that point on, the phenomenon continued to grow, and arguably, helped a society combat its way through the economic catastrophe that was the Great Depression. Entrepreneurs were born. Industry trust was earned and financially bruised consumers were able to have access to the goods and services they required at a fraction of the retail cost.

1960's rental ads

As the decades rolled on, advancements in the industry continued to be born; national organizations were formed and businesses adapted to the rental demand.

Today you can plan a full vacation without owning a single item to be stored after. Experience more while travelling by renting an RV from Wheel Estate, where memories are made and experiences come to life, and stock it full of adventure equipment from Ruckify. Both online platforms have no intention of slowing down the consumer shift’s momentum, and have created the world’s largest online rental community that puts direct access to the entire sharing industry right at your fingertips. Ruckify allows you the ability to rent anything at any time.

a driving platform in the sharing economy force

At Ruckify we have modernized this age-old sharing model through the use of the internet and mobile apps. Community, trust & convenience are at the core of the Ruckify archetype that is constantly evolving. Wheel Estate compliment our organization’s beliefs with the roots they’ve planted in community, experience, freedom and connection. A match made in heaven, and the only tools you’ll need to hold onto when planning your next excursion.

The Ruckify rental team posing for a team photo in the snow.

Industry experts predict that the sharing economy is expected to grow to 86.5 million U.S. adult users by 2021. That’s a 93% increase from 44.8 million as reported in 2016. Ruckify is a driving platform in the sharing economy force, and is set to rocket the rental industry through continuous growth and prosperity in the modern age.

Keeping with our passion for growth and seamless user experience, Ruckify now even offers delivery and pick-up service right to and from your door!

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